Article
A primer on the conditional mediation analysis in PLS-SEM
Author/s | Cheah, Jun-Hwa
Nitzl, Christian Roldán Salgueiro, José Luis Cepeda-Carrión, Gabriel Gudergan, Siegfried P. |
Department | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Publication Date | 2021 |
Deposit Date | 2022-08-18 |
Published in |
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Abstract | Conditional mediation (CoMe) analysis integrates
mediation and moderation analyses to examine and
test hypotheses about how mediated relationships
vary as a function of context, boundaries, or individual
differences. ... Conditional mediation (CoMe) analysis integrates mediation and moderation analyses to examine and test hypotheses about how mediated relationships vary as a function of context, boundaries, or individual differences. Although CoMe analysis can be a crucial element of empirical studies that seek to advance theory in information systems, applications of such analysis are scarce, in general, and in partial least squares structural equation modeling (PLS-SEM), in particular. This paper clarifies conceptual fundamentals of and develops guidelines for CoMe analysis within the PLS-SEM context. Furthermore, the paper outlines the illustrative use of CoMe analysis in PLS-SEM and presents detailed step-by-step procedures to do so in the PLS-SEM setting. Overall, this paper provides researchers and practitioners with the required knowledge to properly carry out, report, and interpret CoMe analysis in PLS-SEM |
Citation | Cheah, J., Nitzl, C., Roldán Salgueiro, J.L., Cepeda-Carrión, G. y Gudergan, S.P. (2021). A primer on the conditional mediation analysis in PLS-SEM. DATA BASE for Advances in Information Systems, 52 (SI), 43-100. |
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