Listar Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) por título
Mostrando ítems 726-745 de 811
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The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin America
(2020)This article analyses the state of the art of podcasting in the new digital landscape as well as the structures, ...
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The Environmental Attitudes and Behaviours of European Golf Tourists
(MDPI, 2018)Environmental attitudes and behaviours have received relatively little attention in golf tourism, compared to other tourism ...
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The estimation of the return on firms’ investments – as to ISO 9001
(MultiCraft, 2012)The aim of this paper was to estimate the return on investment in QMS (quality management systems) certification undertaken ...
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The Hofstede model in the study of the impact of Sevilla Expo 92
(Universidad de La Laguna, 2008)This paper takes a multiple approach towards the study of the impact of Seville Expo 92. We start by identifying the ...
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The impact of eWOM source credibility on destination visit intention and online involvement: a case of Chinese tourists
(Emerald, 2022)Purpose – This study aims to investigate the relationships between electronic word of mouth (eWOM) source credibility, ...
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The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
(Elsevier, 2021)The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns of consumers. ...
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The importance of corporate social responsibility in achieving high corporate reputation
(Wiley, 2020)Increased global competitiveness has forced corporations to improve how they manage their resources, especially when it ...
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The influence of CEO profile on corporate social responsibility companies. A qualitative comparative analysis
(Wiley, 2022-03)This paper, anchored in the principles of the upper echelons theory, strives to ascer-tain which CEO profiles configure ...
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The influence of corporate entrepreneurship strategy on SMEs’internationalization: proposing and testing a model
(Emerald, 2024)Purpose – This paper aims to propose and test a corporate entrepreneurship strategy (CES) model in small- and medium-sized ...
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The influence of gender on the entrepreneurial intentions of journalism students
(Intangible Capital, 2017)Purpose: The purpose of this paper is to understand the gender differences in the formation of entrepreneurial intentions ...
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The influence of organisational culture on the Total Quality Management programme performance
(Academia Europea de Dirección y Economía de la Empresa, AEDEM, 2012)This paper aims to examine the relationships between different types of cultures and effectiveness in Total Quality ...
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The influence of social value and selfcongruity on interpersonal connections in virtual social networks by Gen-Y tourists
(Public Library of Science, 2019)This research focuses on the relationship of self-congruity and perceived social value with the interpersonal connections ...
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The influence of socio-emotional wealth on the speed of the export development process in family and non-family firms
(Universidad de Málaga, 2021)This paper proposes that family firms do not necessarily internationalize less than nonfamily businesses, but rather, ...
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The mediator role of hierarchical distance on social processes-HRM practices: An empirical analysis of Spanish firms
(Industrial Management Institute, 2016)The literature pays little attention to non-linear models, especially regarding dimensions such as organizational culture. ...
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The moderating role of prior experience in technological acceptance models for ubiquitous computing services in urban environments
(2015)Ubiquitous computing services constitute a new information technology that can be used in thousands of potential applications ...
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The moderating role of relational learning on the PACAP–RACAP link. A study in the Spanish automotive components manufacturing sector
(Academia Europea de Dirección y Economía de la Empresa, 2013)Starting from the construct absorptive capacity (ACAP), this paper adopts Zahra and George (2002) con-ceptualization of ...
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The organizational legitimacy as an entry barrier in larg international contracts
(EAE Business School, 2019)In the public tender processes of large international contracts, the organizational legitimacy is considered a prerequisite ...
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The practice of religious tourism among generation Z’s higher education students
(MDPI, 2021)The purpose of this paper is to shed light on the possibilities offered by religious tourism according to Generation Z’s ...
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The relationship between organizational structure and market orientation: An empirical aproach
(North American Institute of Science and Information Technology, 2014)This study analyzes different antecedents of market orientation and goes deeply into the analysis of the relationship ...
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The Relationship between Technological Capabilities and Organizational Impact: Direct and Indirect Routes for Employed and Self-Employed Personal Fitness Trainers
(MDPI, 2020)The purpose of this study was to investigate the relationships between technological capabilities, individual impact, ...