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Web Acceptance and Usage Model: A Comparison between Goal-directed and Experiential Web Users

 

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Author: Sánchez Franco, Manuel Jesús
Roldán Salgueiro, José Luis
Department: Departamento de Administración de Empresas y Marketing
Date: 2005
Document type: Article
Abstract: In this paper we analyse the Web acceptance and usage between goal-directed users and experiential users, incorporating intrinsic motives to improve the particular and explanatory TAM value –traditionally related to extrinsic motives-. A field study...
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Cite: Sánchez Franco, M.J. y Roldán Salgueiro, J.L. (2005). Web Acceptance and Usage Model: A Comparison between Goal-directed and Experiential Web Users. Internet Research, 15 (1), 21-48.
Size: 354.3Kb
Format: PDF

URI: https://hdl.handle.net/11441/82867

DOI: 10.1108/10662240510577059

This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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