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The influence of customer integration, integrated information technology, and relationship commitment on performance: a mediating and moderating analysis in supply chain management context

 

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Opened Access The influence of customer integration, integrated information technology, and relationship commitment on performance: a mediating and moderating analysis in supply chain management context
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Author: Abousamra, Alaa
Ruzo Sanmartín, Emilio
Varela González, José Antonio
Coordinator/Director: Rondán Cataluña, Francisco Javier
Date: 2017
Published in: XXIX Congreso de Marketing AEMARK (2017), p 766-778
ISBN/ISSN: 978-84-17129-34-7
Document type: Presentation
Abstract: Esta investigación amplía el creciente cuerpo de la literatura sobre la integración de la cadena de suministro. A partir de diferentes teorías, desarrollamos hipótesis que proponen relaciones positivas entre la tecnología de información integrada,...
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This research extends the developing body of literature on supply chain integration. Theorizing from the supply chain integration literatures, we develop hypotheses proposing direct, mediating, and moderating relations between integrated informati...
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Cite: Abousamra, A., Ruzo Sanmartín, E. y Varela González, J.A. (2017). The influence of customer integration, integrated information technology, and relationship commitment on performance: a mediating and moderating analysis in supply chain management context. En XXIX Congreso de Marketing AEMARK (766-778), Sevilla: ESIC.
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Format: PDF

URI: https://hdl.handle.net/11441/78087

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