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Open collaboration strategy of international retailers: an analysis of co-creator

 

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Opened Access Open collaboration strategy of international retailers: an analysis of co-creator
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Author: Del Pozo Ruiz, Leticia
Alarcón del Amo, María del Carmen
Lorenzo Romero, Carlota
Frasquet Deltoro, Marta
Coordinator/Director: Rondán Cataluña, Francisco Javier
Date: 2017
Published in: XXIX Congreso de Marketing AEMARK (2017), p 1405-1419
ISBN/ISSN: 978-84-17129-34-7
Document type: Presentation
Abstract: Nowadays, online channels provide better distribution and communication strategies between companies and consumers. The importance of establishing online tools based on innovations and customer participation, is equally applicable to the internation...
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Cite: Del Pozo Ruiz, L., Alarcón del Amo, M.d.C., Lorenzo Romero, C. y Frasquet Deltoro, M. (2017). Open collaboration strategy of international retailers: an analysis of co-creator. En XXIX Congreso de Marketing AEMARK (1405-1419), Sevilla: ESIC.
Size: 783.4Kb
Format: PDF

URI: https://hdl.handle.net/11441/78059

This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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