Mostrar el registro sencillo del ítem
Ponencia
Distribution Intensity Level as an Antecedent of Brand Equity of Food Products
dc.creator | Villarejo Ramos, Ángel Francisco | |
dc.creator | Sánchez Franco, Manuel Jesús | |
dc.creator | Rondán Cataluña, Francisco Javier | |
dc.date.accessioned | 2016-03-30T17:23:38Z | |
dc.date.available | 2016-03-30T17:23:38Z | |
dc.date.issued | 2007 | |
dc.identifier.isbn | 0-939783-13-4 | es |
dc.identifier.uri | http://hdl.handle.net/11441/39188 | |
dc.description.abstract | This paper proposes and tests a structural model of the relationships between distribution intensity and dimensions of brand equity of a food product. To estimate parameters used Structural Equation Modeling (SEM). We seek empirical confirmation of impacts of distribution intensity on four dimensions of brand equity: perceived quality, brand loyalty, brand awareness, and brand image. The model is tested using a sample derived from consumers of natural juices. | es |
dc.format | application/pdf | es |
dc.language.iso | eng | es |
dc.relation.ispartof | Biennial World Marketing Congress (13) (07.2007.Verona, Italia) | es |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Distribution Intensity | es |
dc.subject | Brand Equity | es |
dc.subject | Relationship Model | es |
dc.subject | Food Products Retailing | es |
dc.title | Distribution Intensity Level as an Antecedent of Brand Equity of Food Products | es |
dc.type | info:eu-repo/semantics/conferenceObject | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/submittedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.identifier.idus | https://idus.us.es/xmlui/handle/11441/39188 |
Ficheros | Tamaño | Formato | Ver | Descripción |
---|---|---|---|---|
Villarejo, Sánchez y Rondán, ... | 109.3Kb | [PDF] | Ver/ | |