Browsing Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) by Title
Now showing items 416-435 of 836
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Article
“I am delighted!”: the effect of perceived customer value on repurchase and advocacy intention in B2B express delivery services
(MDPI, 2021)Express parcel delivery has increased significantly in recent years because of changes in technology and consumer habits, ...
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Article
Identificación de actuaciones para la mejora del atractivo turístico de una ciudad a través de la metodología Concept Mapping
(Agència Valenciana del Turisme, 2010)El presente trabajo pretende identificar actuaciones para la mejora del atractivo turístico de una ciudad, en concreto, ...
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Presentation
Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features Online Participation Features
(Editorial Universitat Politècnica de València, 2016)The identification of influencers in any type of online social network is of paramount importance, as they can significantly ...
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Article
Identification of innovation solvers in open innovation communities using swarm intelligence
(Elsevier, 2016-08)Open innovation communities represent an effective strategy to provide organizations with a wider range of ideas, reducing ...
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Article
Identification of intangible assets in knowledge-based organizations using concept mapping techniques
(2014)This paper proposes a procedure for identifying the intangible assets that generate value to knowledge-intensive organizations ...
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Article
Identification of new added value services on intelligent transportation systems
(2013)The evolution of electronics and the growing capabilities of in-vehicle and public infrastructure equipment make feasible ...
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Article
Identification of the design variables of eLearning tools
(2011)The widespread availability of digital learning resources in a variety of media formats has promoted the proliferation ...
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Article
Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables
(Elsevier, 2021)Artificial intelligence (AI) is a future-defining technology, and AI applications are becoming mainstream in the developed ...
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Article
Identifying the features of reputable users in eWOM communities by using Particle Swarm Optimization
(Elsevier, 2018)Electronic Word-of-Mouth communities have become popular over the last several years as websites where people can share ...
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Article
Identifying the franchisee profiles franchisors prefer
(Vilnius Gediminas Technical University Press, 2011)This study identifies the franchisee profiles that franchisors prefer. Specifically, the goals of this study are: (1) to ...
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Article
La igualdad de género en los estudios de grado en Comunicación: la transversalidad imaginaria. Estudio de caso de las universidades públicas andaluzas
(Fundación iS+D para la investigación Social Avanzada, 2018)Son muchos los estudios que son publicados sobre la relación género-Universidad: desde los techos de cristal hasta ...
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Article
Imagen de destinos turísticos urbanos y lealtad del turista, ¿actitud o comportamiento?
(2010)Los destinos turísticos urbanos se enfrentan actualmente a una creciente competencia generada por las facilidades existentes ...
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Article
La imagen de un país y su gobierno: La imagen de Alemania
(1999)El presente trabajo recoge los resultados de una investigación realizada en ocho países diferentes. En esta investigación ...
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Article
Imaxe e prosperidade urbana
(1992) -
Article
Impact of Organizational Culture Values on Organizational Agility
(MDPI, 2017)To remain competitive within the current, uncertain business scenario, it is vital for firms to develop capabilities that ...
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Article
Impact of the perceived importance of a hotels's corporate responsibility on tourists' complaints behaviour
(Escuela Superior de Gestión Comercial y Marketing, ESIC, 2015)This work is centred on the study of the Corporate Responsibility (CR) of hotel firms and its influence ...
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Article
Impacto de la ley de igualdad en el contenido de la negociación colectiva del sector andaluz de la construcción
(OmniaScience, 2012)Objeto: Este artículo analiza los contenidos del IV Convenio General de la Construcción 2007-2011 y de los Convenios ...
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Article
El impacto de la orientación emprendedora en el desempeño exportador de la firma
(Escuela Superior de Gestión Comercial y Marketing ESIC, 2010)Esta investigación evalúa un modelo que relaciona la orientación emprendedora de la firma (innovación, riesgo y proactividad) ...
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Article
El impacto del cambio informático sobre los puestos de trabajo
(Consejo Andaluz de Relaciones Laborales, 1989) -
Article
Implementation of a web-based educational tool for digital signal processing teaching using the technological acceptance model
(2005)This paper presents an exploratory study about the improvement and validation of a Web-based educational tool. The tool, ...