Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing))
Envíos recientes
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A machine learning approach for the identification of the deceptive reviews in the hospitality sector using unique attributes and sentiment orientation
(Elsevier, 2019-12)The popularity of online reviews is causing a huge impact on consumers’ purchase intentions for goods and services. However, ...
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Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective
(Elsevier, 2018-04)The emergence of online user-generated content has raised numerous questions about discourse gender differences as compared ...
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Harvesting Big Data in social science: A methodological approach for collecting online user-generated content
(Elsevier, 2016-05)Online user-generated content is playing a progressively important role as information source for social scientists seeking ...
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How can trustworthy influencers be identified in electronic word-of-mouth communities?
(Elsevier, 2021-05)Given eWOM's growing importance and the interest of companies in having their products positively rated, it is necessary ...
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Identification of innovation solvers in open innovation communities using swarm intelligence
(Elsevier, 2016-08)Open innovation communities represent an effective strategy to provide organizations with a wider range of ideas, reducing ...
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Identifying the features of reputable users in eWOM communities by using Particle Swarm Optimization
(Elsevier, 2018)Electronic Word-of-Mouth communities have become popular over the last several years as websites where people can share ...
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The superhit effect and long tail phenomenon in the context of electronic word of mouth
(Elsevier, 2019-10)The proliferation of online retailers combined with recommender systems has facilitated the availability of various products ...
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Quality 4.0 social and strategic readiness factors: sufficient and Necessary Condition Analysis.
(Routledge, 2024)Industry 4.0 (I4.0) has given rise to a new stream of research on the future of quality management called Quality 4.0 ...
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Valores que guían: del comportamiento humano al diseño de estrategias empresariales exitosas. Un análisis teórico y práctico
(Universidad de Navarra, 2024)Comprender los valores humanos es un ejercicio fundamental para desentrañar las motivaciones que impulsan tanto a individuos ...
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Social tipping and climate change: The moderating role of social capital in bridging the gap between awareness and action
(Wiley, 2024)Bridging the gap between awareness and action on environmental issues such as climate change often requires understanding ...
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Attendant, autonomous, audacious, and advisory boards: Catalyzing corporate environmental performance
(Wiley, 2024)Boards of directors play important roles when responding to one of the biggest chal- lenges for companies today: environmental ...
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The EFQM excellence model, the knowledge management process and the corresponding results: an explanatory and predictive study
(Springer, 2024)This study aims to analyse the relationships among the EFQM model, the knowl-edge management (KM) process and ...
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Influence of the problem-based learning methodology on the intrapreneurial intentions of university students
(Elsevier, 2024-11)This paper analyzes the impact of the Problem-Based Learning (PBL) methodology, a teaching method that involves working ...
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Top management team diversity and high performance: An integrative approach based on upper echelons and complexity theory
(Elsevier, 2020)This paper analyses Top Management Team (TMT) composition diversity as an antecedent of firm performance in accordance ...
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The impact of virtual reality technology on tourists’ experience: a textual data analysis
(Springer, 2020)This paper is focused on the study of the quality of experience lived by tourists when visiting a cultural heritage ...
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The Impact of Tourism on Senior Well-being: A Study of IMSERSO Programmes
(2024)The well-being of older people is currently a priority, due both to the rapid ageing of the population and the negative ...
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Correlación del Indicador de Compromiso Social (ICS) y del Indicador de Calidad Periodística (ICP) en la prensa local digital de Andalucía
(Sociedad Española de Periodística, 2024)El periodismo de proximidad ha jugado históricamente un papel fundamental en la articulación de las comunidades locales y ...
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Cultural and knowledge seeking by visitors at world heritage sites: the case of Coimbra
(Associação Portuguesa para o Desenvolvimento Regional, 2022-09)This paper develops within cultural tourism studies, focusing on a World Heritage Site (WHS) and demonstrates the importance ...
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Indicador de Compromiso Social (ICS) en el periodismo de proximidad: hacia un modelo de calidad en los medios locales
(EPI SCP, 2024)El periodismo de proximidad ha jugado históricamente un papel clave en la articulación de comunidades locales y regionales. ...
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The relevance of motivation, authenticity and destination imageto explain future behavioural intention in a UNESCO WorldHeritage Site
(Taylor and Francis, 2022)This paper falls within the scope of heritage tourism studies, focusingparticularly on one UNESCO World Heritage Site. It ...