dc.creator | Wibowo, Dwi Harry | es |
dc.date.accessioned | 2020-07-07T12:25:10Z | |
dc.date.available | 2020-07-07T12:25:10Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | Wibowo, D.H. (2020). The analysis of business model canvas on the design of electronic commerce systems based on the Indonesian Army. IROCAMM: International Review of Communication and Marketing Mix, 3 (1), 30-46. | |
dc.identifier.issn | e 2605-0447 | es |
dc.identifier.uri | https://hdl.handle.net/11441/98945 | |
dc.description.abstract | This research aimed to know about framing the market opportunity, formulating the market strategy, designing
the customer experience, the effect of crafting the customer interface, designing the market program, leveraging
customer information through technology, evaluating marketing program, on purchase intention to design
e-commerce using business modal canvas on the basis of Indonesian military Army (TNI-AD). This study used
quantitative methodology with explanation research as the research type. It explains on the causal connection
between variables from the hypothesis test. The result showed that from the variable Y (analyze of internet
marketing on brand awareness) had significant effect on the 7 elements except 1 element of evaluating the
marketing program. For variable Z (analyze of internet marketing on purchase intention) indicates significant
effect on the 7 elements except 1 element of formulating the market strategy. Moreover, for variable Y and Z
(analyze of internet marketing on brand awareness and purchase intention) had 5 elements with no significant
effect on both and 3 elements with a significant effect. | es |
dc.description.abstract | Cette recherche visait à connaître le cadrage de l’opportunité de marché, la formulation de la stratégie de
marché, la conception de l’expérience client, l’effet de l’élaboration de l’interface client, la conception du
programme de marché, l’exploitation des informations client via la technologie, l’évaluation du programme
de marketing, l’intention d’achat de concevoir e-commerce en utilisant une toile modale commerciale sur la
base de l’armée militaire indonésienne (TNI-AD). Cette étude a utilisé une méthodologie quantitative avec
une recherche d’explication comme type de recherche. Il explique le lien de causalité entre les variables du
test d’hypothèse. Le résultat a montré que la variable Y (analyse du marketing Internet sur la notoriété de la
marque) avait un effet significatif sur les 7 éléments sauf 1 élément d’évaluation du programme de marketing.
Pour la variable Z (analyse du marketing Internet sur l’intention d’achat) indique un effet significatif sur les 7
éléments sauf 1 élément de formulation de la stratégie de marché. De plus, pour la variable Y et Z (analyse
du marketing Internet sur la notoriété de la marque et l’intention d’achat), il y avait 5 éléments sans effet
significatif sur les deux et 3 éléments avec un effet significatif. | es |
dc.format | application/pdf | es |
dc.format.extent | 17 p. | es |
dc.language.iso | eng | es |
dc.publisher | Universidad de Sevilla | es |
dc.relation.ispartof | IROCAMM: International Review of Communication and Marketing Mix, 3 (1), 30-46. | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Business Models Canvas | es |
dc.subject | Brand awareness | es |
dc.subject | E-Commerce | es |
dc.subject | Indonesian Army | es |
dc.subject | Purchase intention | es |
dc.subject | Commerce électronique | es |
dc.subject | L’Armée Indonésienne | es |
dc.subject | Sensibilisation à la marque | es |
dc.subject | L’intention d’achat | es |
dc.title | The analysis of business model canvas on the design of electronic commerce systems based on the Indonesian Army | es |
dc.title.alternative | L’analyse des toiles de modèles d’affaires sur la conception de systèmes de commerce électronique basés sur l’Armée Indonésienne | es |
dc.type | info:eu-repo/semantics/article | es |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.relation.publisherversion | https://institucional.us.es/revistas/IROCAMM/3_2020/Analysis_of_business_DwiHarry_IROCAMM_jan20.pdf | es |
dc.identifier.doi | 10.12795/IROCAMM.2020.v01.i03.03 | es |
dc.journaltitle | IROCAMM: International Review of Communication and Marketing Mix | es |
dc.publication.volumen | 3 | es |
dc.publication.issue | 1 | es |
dc.publication.initialPage | 30 | es |
dc.publication.endPage | 46 | es |