IROCAMM: International Review of Communication and Marketing Mix - 2020 - Vol. 3/1
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The social network as an instrument for the dissemination of the patrimonial and tourist values of the Louvre Museum
(Universidad de Sevilla, 2020)The museums, wrapped in the digital space that currently exists, have found in the social network a useful and essential ...
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UNESCO World Heritage and digital marketing: The case of Monumental Consortium of Mérida
(Universidad de Sevilla, 2020)The development of content management in social networks and web 2.0 have become priority objectives in the development ...
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Xenophobia and Fake News. Analysis of the confused news flow. Maldita Migración Project
(Universidad de Sevilla, 2020)The term “fake news” is translated as false news and its intention is to misinform. Although as Wardle (2017) expresses, ...
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Evolution of access to management positions by women in Canal Sur
(Universidad de Sevilla, 2020)Through the RTVA study we analyzed the evolution of access to management positions by women in Andalusian Radio and ...
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The communication of social causes in times of Instagram. An analysis of its effect on society
(Universidad de Sevilla, 2020)Social networks are configured as a key tool in the marketing and communication policies of non-governmental organizations ...
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The analysis of business model canvas on the design of electronic commerce systems based on the Indonesian Army
(Universidad de Sevilla, 2020)This research aimed to know about framing the market opportunity, formulating the market strategy, designing the customer ...
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The role of the influence of satisfaction measurement through CRM (Customer Relationship Marketing) towards consumer confidence in Elite Sang Tunas Kid Courses Denpasar
(Universidad de Sevilla, 2020)Kindergarten school at an early age is a form of education that focuses on laying the foundation towards physical growth ...
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Tipos de product placement: una visión teórica
(Universidad de Sevilla, 2020)La técnica publicitaria de product placement es una herramienta de comunicación comercial ligada al sector audiovisual ...