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dc.creatorNavarro García, Antonioes
dc.creatorRondán Cataluña, Francisco Javieres
dc.creatorArenas Gaitán, Jorgees
dc.date.accessioned2020-03-25T19:44:19Z
dc.date.available2020-03-25T19:44:19Z
dc.date.issued2013
dc.identifier.urihttps://hdl.handle.net/11441/94562
dc.description.abstractResearch on franchising has increased markedly in last decade. However, the knowledge on the determinants and consequences of international expansion of franchises needs to be broadened. Trying to fill this gap, this investigation is based on the principles of Uppsala and born global approaches, and analyzes a database consisting of 148 Spanish franchisors present in foreign markets in 2011. The paper investigates the influence of experience (general, prefranchise and international), speed and pace in the international expansion of franchisors. The results reveal four major conclusions: (a ) learning-experience- of franchisor influence strategic decisions related to the internationalization process, but only when the learning is specific to international activity; (b) geographic diversity or number of country/markets where the international franchisors operate. This variable is positively influenced by international experience and speed of internationalization; (c ) the form of expansion in foreign markets (diversification vs. concentration) determines the pace of international expansion of franchisors; (d ) size and international strength of franchise chains depend on the form and pace of international expansion of franchisors.es
dc.formatapplication/pdfes
dc.format.extent26 p.es
dc.language.isospaes
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectFranchisees
dc.subjectInternational expansion strategyes
dc.subjectExperiencees
dc.subjectSpeed of internationalizationes
dc.subjectPacees
dc.titleEfecto de la experiencia, la velocidad y el ritmo en la expansión internacional de las franquiciases
dc.typeinfo:eu-repo/semantics/conferenceObjectes
dc.type.versioninfo:eu-repo/semantics/publishedVersiones
dc.rights.accessrightsinfo:eu-repo/semantics/openAccesses
dc.contributor.affiliationUniversidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)es
dc.relation.publisherversionhttp://archives.marketing-trends-congress.com/2013/pages/PDF/832.pdfes
dc.eventtitle12th International Marketing Trends Conferencees
dc.eventinstitutionParíses

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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Except where otherwise noted, this item's license is described as: Attribution-NonCommercial-NoDerivatives 4.0 Internacional