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dc.creatorArenas Gaitán, Jorgees
dc.creatorRondán Cataluña, Francisco Javieres
dc.creatorRamírez Correa, Patricioes
dc.creatorVelicia Martín, Félix Antonioes
dc.date.accessioned2020-03-18T19:05:23Z
dc.date.available2020-03-18T19:05:23Z
dc.date.issued2017
dc.identifier.citationArenas Gaitán, J., Rondán Cataluña, F.J., Ramírez Correa, P. y Velicia Martín, F.A. (2017). Towards to personal profiles of online video game players: application of POS-PLS on UTAUT model. En International Conference on Information Resources Management (CONF-IRM) AIS Electronic Library (AISeL).
dc.identifier.urihttps://hdl.handle.net/11441/94294
dc.description.abstractThere are diverse segmentations of online players in the literature. Most of them are proposed a priori, and there are no segmentations based on the acceptance of technology and the personal values of the players. The foremost purpose of this study is to obtain a clustering of online video games players, founded on UTAUT model, and to describe the subsequent segments consistent with the personal values of Schwartz. The measurement model and the structural model was analyzed with partial least squares (PLS). Subsequently, the POS-PLS technique has been devoted to inspect unobserved heterogeneity and to find players’ segments. Four segments are obtained from the statistical tools.es
dc.formatapplication/pdfes
dc.format.extent12 p.es
dc.language.isoenges
dc.publisherAIS Electronic Library (AISeL)es
dc.relation.ispartofInternational Conference on Information Resources Management (CONF-IRM) (2017).
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectOnline video gameses
dc.subjectPOS-PLSes
dc.subjectUTAUT modeles
dc.subjectPersonal valueses
dc.titleTowards to personal profiles of online video game players: application of POS-PLS on UTAUT modeles
dc.typeinfo:eu-repo/semantics/conferenceObjectes
dcterms.identifierhttps://ror.org/03yxnpp24
dc.type.versioninfo:eu-repo/semantics/publishedVersiones
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.contributor.affiliationUniversidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)es
dc.relation.publisherversionhttps://aisel.aisnet.org/cgi/viewcontent.cgi?article=1035&context=confirm2017es
dc.eventtitleInternational Conference on Information Resources Management (CONF-IRM)es

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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Except where otherwise noted, this item's license is described as: Attribution-NonCommercial-NoDerivatives 4.0 Internacional