Distribution Intensity Level as an Antecedent of Brand Equity of Food Products

Villarejo Ramos, Ángel Francisco; Sánchez Franco, Manuel Jesús; Rondán Cataluña, Francisco Javier

Ponencia

dc.creator	Villarejo Ramos, Ángel Francisco
dc.creator	Sánchez Franco, Manuel Jesús
dc.creator	Rondán Cataluña, Francisco Javier
dc.date.accessioned	2016-03-30T17:23:38Z
dc.date.available	2016-03-30T17:23:38Z
dc.date.issued	2007
dc.identifier.isbn	0-939783-13-4	es
dc.identifier.uri	http://hdl.handle.net/11441/39188
dc.description.abstract	This paper proposes and tests a structural model of the relationships between distribution intensity and dimensions of brand equity of a food product. To estimate parameters used Structural Equation Modeling (SEM). We seek empirical confirmation of impacts of distribution intensity on four dimensions of brand equity: perceived quality, brand loyalty, brand awareness, and brand image. The model is tested using a sample derived from consumers of natural juices.	es
dc.format	application/pdf	es
dc.language.iso	eng	es
dc.relation.ispartof	Biennial World Marketing Congress (13) (07.2007.Verona, Italia)	es
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	Distribution Intensity	es
dc.subject	Brand Equity	es
dc.subject	Relationship Model	es
dc.subject	Food Products Retailing	es
dc.title	Distribution Intensity Level as an Antecedent of Brand Equity of Food Products	es
dc.type	info:eu-repo/semantics/conferenceObject	es
dcterms.identifier	https://ror.org/03yxnpp24
dc.type.version	info:eu-repo/semantics/submittedVersion	es
dc.rights.accessRights	info:eu-repo/semantics/openAccess	es
dc.contributor.affiliation	Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)	es
dc.identifier.idus	https://idus.us.es/xmlui/handle/11441/39188

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