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Mobile Social Commerce Acceptance Model: Factors and influences on intention to use S-Commerce
dc.creator | Liébana-Cabanillas, Francisco | |
dc.creator | Villarejo Ramos, Ángel Francisco | |
dc.creator | Sánchez Franco, Manuel Jesús | |
dc.date.accessioned | 2016-02-10T18:28:17Z | |
dc.date.available | 2016-02-10T18:28:17Z | |
dc.date.issued | 2014 | |
dc.identifier.uri | http://hdl.handle.net/11441/34532 | |
dc.description.abstract | The aim of this paper is to contribute to the research field which studies the consumer behavior model in mobile social commerce, starting from the evolution of the concepts of electronic commerce, mobile commerce and social commerce: It also identifies the main factors that influence intention to use, through the classical TAM model and subsequent extensions and the inclusion of the perceived risk. Consequence of all we proposed the Mobile Social Commerce Acceptance Model (MSCAM). To carry out this research, we created a survey answered by 353 social network users who had previously watched a video explaining the functioning of this new online commercial format. The results confirm the relevance of the relationships proposed, highlighting the influence of subjective norms on usefulness and attitude, except for the relationship between perceived risk and intention to use. | es |
dc.format | application/pdf | es |
dc.language.iso | eng | es |
dc.relation.ispartof | XXVI Congreso Nacional de Marketing (9.2014. Elche, Alicante, España) | es |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | E-commerce | es |
dc.subject | mobile-social-commerce | es |
dc.subject | technology acceptance model (TAM) | es |
dc.subject | perceived risk | es |
dc.subject | intention to use | es |
dc.title | Mobile Social Commerce Acceptance Model: Factors and influences on intention to use S-Commerce | es |
dc.type | info:eu-repo/semantics/conferenceObject | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/submittedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.identifier.idus | https://idus.us.es/xmlui/handle/11441/34532 |
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Liébana, Villarejo y Sánchez, ... | 146.7Kb | [PDF] | Ver/ | |