dc.creator | Martínez Torres, María del Rocío | |
dc.creator | Rodriguez-Piñero Royo, Francisco | |
dc.creator | Toral, S. L. | |
dc.date.accessioned | 2016-01-07T14:36:16Z | |
dc.date.available | 2016-01-07T14:36:16Z | |
dc.date.issued | 2015 | |
dc.identifier.issn | 0953-7325 | es |
dc.identifier.issn | 1465-3990 | es |
dc.identifier.uri | http://hdl.handle.net/11441/32287 | |
dc.description.abstract | Customers can participate in open innovation communities posting innovation ideas, which
in turn can receive comments and votes from the rest of the community, highlighting user
preferences. However, the final decision about implementing innovations corresponds to the
company. This paper is focused on the customers’ activity in open innovation communities.
The aim is to identify the main topics of customers’ interests in order to compare these topics
with managerial decision-making. The results obtained reveal first that both votes and comments
can be used to predict user preferences; and second, that customers tend to promote
those innovations by reporting more comfort and benefits. In contrast, managerial decisions
are more focused on the distinctive features associated with the brand image | es |
dc.description.sponsorship | Junta de Andalucia. Consejería de Economía, Innovación, Ciencia y Empleo P12-SEJ-328 | es |
dc.description.sponsorship | Ministerio de Economía y Competitividad ECO2013-43856-R | es |
dc.format | application/pdf | es |
dc.language.iso | eng | es |
dc.relation.ispartof | Technology Analysis & Strategic Management, 27(10), 1226-1238 | es |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Open innovation | es |
dc.subject | Innovation policies | es |
dc.subject | Customer communities | es |
dc.subject | Collective intelligence | es |
dc.subject | Decision-making | es |
dc.title | Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/submittedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Ingeniería Electrónica | es |
dc.relation.projectID | P12-SEJ-328 | es |
dc.relation.projectID | info:eu-repo/grantAgreement/MINECO/ECO2013-43856-R | es |
dc.identifier.doi | http://dx.doi.org/10.1080/09537325.2015.1061121 | es |
dc.identifier.idus | https://idus.us.es/xmlui/handle/11441/32287 | |
dc.contributor.funder | Junta de Andalucía | |
dc.contributor.funder | Ministerio de Economía y Competitividad (MINECO). España | |