Study of website structure patterns from the perspective of social network analysis

Palacios Florencio, Beatriz; Martínez Torres, María del Rocío; Toral, S. L.; Barrero, Federico

Ponencia

dc.creator	Palacios Florencio, Beatriz
dc.creator	Martínez Torres, María del Rocío
dc.creator	Toral, S. L.
dc.creator	Barrero, Federico
dc.date.accessioned	2015-11-25T10:26:02Z
dc.date.available	2015-11-25T10:26:02Z
dc.date.issued	2010
dc.identifier.isbn	978-972-8939-23-6	es
dc.identifier.uri	http://hdl.handle.net/11441/31022
dc.description.abstract	Websites are typically designed attending to a variety of criteria. However, website structure determines browsing behavior and wayfinding results. The aim of this study is to identify the main profiles of websites structures by modeling web sites as graphs and considering several Social Network Analysis features. A case study based on eighty corporate Spanish Universities websites has been used for this purpose. Obtained results allow the categorization of website design styles and provide guidelines to assist designers to better identify areas for improvement and creation of effective Websites	es
dc.format	application/pdf	es
dc.language.iso	eng	es
dc.publisher	IADIS Press	es
dc.relation.ispartof	IADIS European Conference on Data Mining (2010.Friburgo), 112-116	es
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	Website Structure	es
dc.subject	Link Analysis	es
dc.subject	Social Network Analysis	es
dc.subject	Factor analysis	es
dc.title	Study of website structure patterns from the perspective of social network analysis	es
dc.type	info:eu-repo/semantics/conferenceObject	es
dcterms.identifier	https://ror.org/03yxnpp24
dc.rights.accessRights	info:eu-repo/semantics/openAccess	es
dc.contributor.affiliation	Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)	es
dc.contributor.affiliation	Universidad de Sevilla. Departamento de Ingeniería Electrónica	es
dc.identifier.idus	https://idus.us.es/xmlui/handle/11441/31022

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