Article
UGC involvement, motivation and personality: comparison between China and Spain
Author/s | González Rodríguez, María Rosario
Díaz Fernández, María del Carmen Bilgihan, Anil Shi, Fangfang Okumus, Fevzi |
Department | Universidad de Sevilla. Departamento de Economía Aplicada I Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Publication Date | 2021 |
Deposit Date | 2024-02-08 |
Published in |
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Abstract | This cross-cultural study investigates antecedents of travel-related user-generated content (UGC) in China and
Spain. Based on a critical literature review, a theoretical model was developed and tested. Co-creation,
empowerment, ... This cross-cultural study investigates antecedents of travel-related user-generated content (UGC) in China and Spain. Based on a critical literature review, a theoretical model was developed and tested. Co-creation, empowerment, community, and self-concept were proposed as the precursors of UGC. Personality traits (i.e. neuroticism, extraversion, openness, agreeableness, and conscientiousness) were tested as potential moderators. Study results indicate that empowerment has the greatest influence on involvement in UGC in China, whereas cocreation is the most important driver of motivation in Spain. Whereas neurotic individuals in China engage with UGC for self-empowerment, novelty seekers tend to cooperate better with others. Tourists play an essential role in the value creation process through their use of UGC. UGC has key implications for the tourism industry, as it influences tourist behavior as well as destination image and performance. |
Citation | González Rodríguez, M.R., Díaz Fernández, M.d.C., Bilgihan, A., Shi, F. y Okumus, F. (2021). UGC involvement, motivation and personality: comparison between China and Spain. Journal of Destination Marketing and Management, 19, 100543. https://doi.org/10.1016/j.jdmm.2020.100543. |
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