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- IROCAMM: International Review of Communication and Marketing Mix
- IROCAMM: International Review of Communication and Marketing Mix - 2023 - Vol. 6/2
- Listar IROCAMM: International Review of Communication and Marketing Mix - 2023 - Vol. 6/2 por autor
Listar IROCAMM: International Review of Communication and Marketing Mix - 2023 - Vol. 6/2 por autor "Tijani, Usman Moyosore"
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Artículo
Effect of service brand equity on brand relationship of selected fast food in Nigeria
Tijani, Usman Moyosore; Balogun, Mustapha Tosin; Oyekunle, Olubusola Temiloluwa (Universidad de Sevilla, 2023)Companies with a strong brand are less vulnerable to competitors’ marketing methods, resulting in higher profit margins, ...