Browsing IROCAMM: International Review of Communication and Marketing Mix - 2023 - Vol. 6/1 by Subject "Social media usage"
Now showing items 1-1 of 1
-
Article
The influence of social media usage and health consciousness on the purchasing intention of organic products: the mediating role of attitude
(Universidad de Sevilla, 2023)The purpose of this paper is to analyze the influence of health consciousness (HC) and social media usage (SM) on the ...