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- IROCAMM: International Review of Communication and Marketing Mix
- IROCAMM: International Review of Communication and Marketing Mix - 2023 - Vol. 6/1
- Browsing IROCAMM: International Review of Communication and Marketing Mix - 2023 - Vol. 6/1 by Author
Browsing IROCAMM: International Review of Communication and Marketing Mix - 2023 - Vol. 6/1 by Author "Echchad, Manal"
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Article
The influence of social media usage and health consciousness on the purchasing intention of organic products: the mediating role of attitude
Echchad, Manal (Universidad de Sevilla, 2023)The purpose of this paper is to analyze the influence of health consciousness (HC) and social media usage (SM) on the ...