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- IROCAMM: International Review of Communication and Marketing Mix
- IROCAMM: International Review of Communication and Marketing Mix - 2022 - Vol. 5/2
- Browsing IROCAMM: International Review of Communication and Marketing Mix - 2022 - Vol. 5/2 by Author
Browsing IROCAMM: International Review of Communication and Marketing Mix - 2022 - Vol. 5/2 by Author "Tijani, Usman Moyosore"
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Article
Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis
Oyekunle, Olubusola Temiloluwa; Tijani, Usman Moyosore; Balogun, Mustapha Tosin (Universidad de Sevilla, 2022)This study investigated the effect of sales promotion on customer patronage of household appliances in Lagos State. The ...