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- IROCAMM: International Review of Communication and Marketing Mix
- IROCAMM: International Review of Communication and Marketing Mix - 2022 - Vol. 5/2
- Browsing IROCAMM: International Review of Communication and Marketing Mix - 2022 - Vol. 5/2 by Author
Browsing IROCAMM: International Review of Communication and Marketing Mix - 2022 - Vol. 5/2 by Author "Sahara, Shifa Hustima"
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Article
Digital Touchpoints Effectiveness and its Impact on Consumer Brand Engagement in Biotechnology Start-Up
Sahara, Shifa Hustima; Windasari, Nila Armelia (Universidad de Sevilla, 2022)Start-ups are currently in the spotlight in all countries, especially in developed countries, where they are seen as a ...