Article
The branded mind. What neuroscience really tell us about the puzzle of the brain and the brand, de Erik du Plessis; Philadelphia: Kogan Page, 2011 [Reseña]
Author/s | Hernández-Santaolalla, Víctor |
Publication Date | 2011 |
Deposit Date | 2014-11-27 |
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Citation | Hernández-Santaolalla, V. (2011). The branded mind. What neuroscience really tell us about the puzzle of the brain and the brand, de Erik du Plessis; Philadelphia: Kogan Page, 2011 [Reseña]. Questiones publicitarias, 16, 152-155. |
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