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The branded mind. What neuroscience really tell us about the puzzle of the brain and the brand, de Erik du Plessis; Philadelphia: Kogan Page, 2011 [Reseña]
dc.contributor | Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura | es |
dc.creator | Hernández-Santaolalla, Víctor | es |
dc.date.accessioned | 2014-11-27T09:02:06Z | |
dc.date.available | 2014-11-27T09:02:06Z | |
dc.date.issued | 2011 | es |
dc.identifier.citation | Hernández-Santaolalla, V. (2011). The branded mind. What neuroscience really tell us about the puzzle of the brain and the brand, de Erik du Plessis; Philadelphia: Kogan Page, 2011 [Reseña]. Questiones publicitarias, 16, 152-155. | es |
dc.identifier.other | http://www.maecei.es/pdf/n16/resenas/R4.The_Branded_Mind._What_neuroscience_really_tell_us_about_the_puzzle_of_the_brain_and_the_brand.pdf | es |
dc.identifier.uri | http://hdl.handle.net/11441/13100 | |
dc.language.iso | spa | spa |
dc.relation.ispartof | Questiones publicitarias, 16, 152-155. | es |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.title | The branded mind. What neuroscience really tell us about the puzzle of the brain and the brand, de Erik du Plessis; Philadelphia: Kogan Page, 2011 [Reseña] | en |
dc.type | info:eu-repo/semantics/article | |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | |
dc.journaltitle | Questiones publicitarias | es |
dc.publication.issue | 16 | es |
dc.publication.initialPage | 152 | es |
dc.publication.endPage | 155 | es |
dc.identifier.idus | https://idus.us.es/xmlui/handle/11441/13100 |
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