Browsing Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) by Subject "Satisfaction"
Now showing items 1-10 of 10
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Article
Analysis of factors affecting the effectiveness of face-to-face marketing learning via TikTok, YouTube and video conferencing
(Cell, 2023)After the COVID-19 pandemic, the use of virtual platforms, social networks and online applica- tions has been totally ...
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Article
Cultural and knowledge seeking by visitors at world heritage sites: the case of Coimbra
(Associação Portuguesa para o Desenvolvimento Regional, 2022-09)This paper develops within cultural tourism studies, focusing on a World Heritage Site (WHS) and demonstrates the importance ...
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Article
Estudio de los métodos de fidelización. Análisis y comparativa de métodos en España
(Asociación para la Creatividad, 2015)En el desarrollo de este trabajo abordaremos la relación existente entre los conceptos de valor para el consumidor, de ...
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Article
Facial-Expression Recognition: an emergent approach to the measurement of tourist satisfaction through emotions
(Elsevier, 2020)Purpose - The employment of facial-expression recognition to analyse emotions constitutes a potential instrument for the ...
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Article
Impact of the perceived importance of a hotels's corporate responsibility on tourists' complaints behaviour
(Escuela Superior de Gestión Comercial y Marketing, ESIC, 2015)This work is centred on the study of the Corporate Responsibility (CR) of hotel firms and its influence ...
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Article
El papel moderador de la cultura en el proceso generador de satisfacción y lealtad
(Academia Europea de Dirección y Economía de la Empresa, AEDEM, 2011)RESUMEN: El presente trabajo analiza las diferencias en el funcionamiento del modelo explicativo del desarrollo de ...
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Article
Tourist attractions as a moderating element in explanatory models for loyalty development
(Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve, 2014)Many studies have analysed the impact of destination image on tourist satisfaction and loyalty, including different mediating ...
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Article
Value, satisfaction and loyalty in the retail industry: A theoretical approach to loyalty
(Escuela Superior de Gestión Comercial y Marketing, 2023)Although customer loyalty has been widely investigated, few studies address the role of customer value and customer ...
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Article
What drives social integration in the domain of social network sites? Examining the influences of relationship quality and stable and dynamic individual differences
(Emerald, 2015)Purpose – The purpose of this paper is twofold. First, the study aims to investigate the effects of personal innovativeness ...
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Article
Why do guests stay at Airbnb versus hotels? An empirical analysis of necessary and sufficient conditions
(Elsevier, 2023-09)Our study explores the differences in necessary and sufficient conditions for producing (dis)satisfactory guest experiences ...