Listar Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) por título
Mostrando ítems 715-734 de 817
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Tecnología de información y ventaja competitiva : el caso de los sistemas ERP en Chile
(Faculdade Cenecista de Campo Largo (FACECLA), 2007)Este trabajo presenta un examen de los factores que anteceden la integración exitosa de una tecnología de información, ...
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Tendencias de cambio en las empresas informativas
(2006)Las empresas periodísticas están sometidas a un proceso de cambio continuo que afecta a todos los niveles de la organización. ...
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Teoría de agencia (TA ): supuestos teóricos aplicables a la gestión universitaria
(Universidad Nacional de Colombia: Escuela de Administración de Empresas y Contaduría Pública, 2015)En Iberoamérica han surgido inquietudes con respecto a la efectividad de las universidades, particularmente respecto de ...
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Testing the predictive power of PLS through cross-validation in banking
(2016-10)This paper aims to predict the relationship quality (satisfaction, trust, and commitment) of a customer with a Spanish ...
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The antecedents of green innovation performance: A model of learning and capabilities
(Elsevier, 2016)Environmental management and green practices have a narrow linkage with fi rm innovativeness. Companies that are ...
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The attitude towards boycotts: determining factors
(EAE Business School, 2019)According to the theories of reasoned action and planned behavior, the precedent to any human conduct is the intention ...
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The board of directors and international decision-making
(Esic Business & Marketing School, 2013)This paper develops a view of how specific elements of the directors' human and social capital can enhance a company's ...
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The cycle of customer value: a model integrating customer and firm perspectives
(Vilnius Gediminas Technical University ; Taylor & Francis, 2015)The aim of this paper is to contribute to the strategic management literature by identifying a relationship between ...
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The differential effects of potential and realized absorptive capacity on imitation and innovation strategies, and its impact on sustained competitive advantage
(Elsevier Science, 2023)Drawing on the knowledge-based view of the firm and the theory of resources and capabilities, this study attempts to (i) ...
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The effect of absorptive capacity on green customer capital under an organizational unlearning context
(MDPI, 2018)Environmental management is becoming increasingly important within organizations and forms an essential part of their ...
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The effect of collectivism-based organisational culture on employee commitment in public organisations
(Pergamon Press, 2022)In the context of public organisations, this research explores the effect that a collectivism-based organizational culture ...
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The effect of innovation efficiency management on performance: Differences according to organizational size
(John Wiley & Sons, Inc., 2023)The efficiency associated with innovation has been a frequently considered element in the literature. However, the ...
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The effect of organizational memory on organizational agility: Testing the role of counter-knowledge and knowledge application
(Emerald, 2020)Purpose: Intellectual capital includes what employees know, and the agility to search and retrieve knowledge (organizational ...
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The effect of servant leadership on employee outcomes: does endogeneity matter?
(Springer, 2023-12)Today’s society demands ethical and people-oriented management from companies. In this context, servant leadership ...
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The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin America
(2020)This article analyses the state of the art of podcasting in the new digital landscape as well as the structures, ...
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The Environmental Attitudes and Behaviours of European Golf Tourists
(MDPI, 2018)Environmental attitudes and behaviours have received relatively little attention in golf tourism, compared to other tourism ...
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The estimation of the return on firms’ investments – as to ISO 9001
(MultiCraft, 2012)The aim of this paper was to estimate the return on investment in QMS (quality management systems) certification undertaken ...
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The Hofstede model in the study of the impact of Sevilla Expo 92
(Universidad de La Laguna, 2008)This paper takes a multiple approach towards the study of the impact of Seville Expo 92. We start by identifying the ...
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The impact of eWOM source credibility on destination visit intention and online involvement: a case of Chinese tourists
(Emerald, 2022)Purpose – This study aims to investigate the relationships between electronic word of mouth (eWOM) source credibility, ...