ListarIROCAMM: International Review of Communication and Marketing Mix - 2019 - Vol. 2/1 por materia "Brand"
Mostrando ítems 1-2 de 2
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Artículo
Online tourism brand management at a local scale in Valencian Community
(Universidad de Sevilla, 2019)The tourism sector is key in the Spanish economy. The competition among the variety of tourist destinations causes that ...
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Artículo
The personal and professional brand in the economy of reputation
(Universidad de Sevilla, 2019)Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do ...