IROCAMM: International Review of Communication and Marketing Mix - 2019 - Vol. 2/1
Recent Submissions
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Contemporary terrorism in Syria through political cartoons [Article]
(Universidad de Sevilla, 2019)The development of terrorist groups have been an extremely important issue after the civil war in Syria. However, the image ...
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Communication and advertising in NGDOs: Present and future [Article]
(Universidad de Sevilla, 2019)Non-Governmental Organizations for Development (NGDOs), as part of the Third Sector, coexist in society with large business ...
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How the digital age has changed the corporate communication world : the case of Digital Marketing in the Fashion Business [Article]
(Universidad de Sevilla, 2019)Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in ...
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False news and the work of information professionals in the coverage of events [Article]
(Universidad de Sevilla, 2019)In this article we wanted to analyze the increase of false news or fake news and its relationship with the work of television ...
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The personal and professional brand in the economy of reputation [Article]
(Universidad de Sevilla, 2019)Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do ...
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Are the spin doctors a figure of priority interest for public relations? [Article]
(Universidad de Sevilla, 2019)This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the ...
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Exploratory factorial structure of Internet user reliability on the eve of federal elections [Article]
(Universidad de Sevilla, 2019)Reliability emerges after the establishment of an agenda with issues focused on political corruption that, far from orienting ...
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Art at the point of sale : Its communicative potential and four different possibilities of application [Article]
(Universidad de Sevilla, 2019)In this text, the potential of art for retail stores is explored. No matter what product or service the store is offering ...
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Online tourism brand management at a local scale in Valencian Community [Article]
(Universidad de Sevilla, 2019)The tourism sector is key in the Spanish economy. The competition among the variety of tourist destinations causes that ...
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Brand management from a cultural approach. Case study of consumer brands that operate in the Spanish market [Article]
(Universidad de Sevilla, 2019)The relationship between brands and culture is not something new for brand managers. Starting from a situation of social ...