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Web Acceptance and Usage Model: A Comparison between Goal-directed and Experiential Web Users

 

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dc.creator Sánchez Franco, Manuel Jesús es
dc.creator Roldán Salgueiro, José Luis es
dc.date.accessioned 2019-02-12T10:17:54Z
dc.date.available 2019-02-12T10:17:54Z
dc.date.issued 2005
dc.identifier.citation Sánchez Franco, M.J. y Roldán Salgueiro, J.L. (2005). Web Acceptance and Usage Model: A Comparison between Goal-directed and Experiential Web Users. Internet Research, 15 (1), 21-48.
dc.identifier.issn 1066-2243 es
dc.identifier.uri https://hdl.handle.net/11441/82867
dc.description.abstract In this paper we analyse the Web acceptance and usage between goal-directed users and experiential users, incorporating intrinsic motives to improve the particular and explanatory TAM value –traditionally related to extrinsic motives-. A field study was conducted to validate measures used to operationalize model variables and to test the hypothesised network of relationships. The data analysis method used was Partial Least Squares (PLS).The empirical results provided strong support for the hypotheses, highlighting the roles of flow, ease of use and usefulness in determining the actual use of the Web among experiential and goal-directed users. In contrast with previous research that suggests that flow would be more likely to occur during experiential activities than goal-directed activities, we found clear evidence of flow for goal-directed activities. In particular the study findings indicate that flow might play a powerfulrole in determining the attitude towards usage,intention to useand, in turn,actual Web use among experiential and goal-directed users. es
dc.format application/pdf es
dc.language.iso eng es
dc.publisher Emerald es
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 Internacional *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/ *
dc.subject TAM es
dc.subject flow es
dc.subject usefulness es
dc.subject ease of use es
dc.subject enjoyment es
dc.subject experiential behaviour es
dc.title Web Acceptance and Usage Model: A Comparison between Goal-directed and Experiential Web Users es
dc.type info:eu-repo/semantics/article es
dc.type.version info:eu-repo/semantics/publishedVersion es
dc.rights.accessrights info:eu-repo/semantics/openAccess es
dc.contributor.affiliation Departamento de Administración de Empresas y Marketing es
dc.identifier.doi 10.1108/10662240510577059 es
idus.format.extent 27 es
dc.journaltitle Internet Research es
dc.publication.volumen 15 es
dc.publication.issue 1 es
dc.publication.initialPage 21 es
dc.publication.endPage 48 es
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