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El enfoque de coproducción de valor en la relación cliente-proveedor

 

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Author: Cauzo Bottala, Lourdes
Picón Berjoyo, Araceli
Ruiz Moreno, Carolina
Coordinator/Director: Díez de Castro, Enrique Carlos
Brândao, Elísio
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
Date: 2005
Published in: Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (2005), p 355-370
ISBN/ISSN: 84-96378-10-1
Document type: Presentation
Abstract: It is a fact that the competitiveness of the firms depends on its hability to create sustainable competitive advantages, being the value creation one of its fundamental pillars. This can be seen from three different perspectives: the buyer's persp...
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Cite: Cauzo Bottala, L., Picón Berjoyo, A. y Ruiz Moreno, C. (2005). El enfoque de coproducción de valor en la relación cliente-proveedor. En Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (355-370), Sevilla: Universidad de Sevilla.
Size: 195.8Kb
Format: PDF

URI: https://hdl.handle.net/11441/80408

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