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Brand placement y las series de televisión : construcción del personaje de Rachel a través de las marcas de moda en la sitcom Friends

 

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Opened Access Brand placement y las series de televisión : construcción del personaje de Rachel a través de las marcas de moda en la sitcom Friends
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Author: Alamillo Madrid, Mercedes
Director: Ramos-Serrano, Marina
Department: Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura
Date: 2018
Document type: Final Degree Work
Academic Title: Universidad de Sevilla. Grado en Publicidad y Relaciones Públicas
Abstract: Debido a que actualmente, en la sociedad existe una saturación de información de productos, marcas y mensajes comerciales, la publicidad convencional no es recordada por la audiencia, que es una de las claves más importantes para que el mensaje lleg...
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being remembered by its audience, which is considered one of the key aspects so that the message is able to reach the consumer and the product or the brand acquire notoriety and a good image among the public. This way, the advertisers and agencies fight to stand out trying to reach the consumer through other methods. One of these alternatives has been the communication tool called product placement. This technique started integrating brands in the film industry, but years later it also appeared in television and specially in one of the genres of fiction that envolved at the same time as product placement: the Situation Comedy. The purpose of this project is to study the concepts of sitcom and brand placement with the aim of analyzing later some of the seasons of the sitcom Friends, in order to prove if there is a relationship between the main character Rachel
Cite: Alamillo Madrid, M. (2018). Brand placement y las series de televisión : construcción del personaje de Rachel a través de las marcas de moda en la sitcom Friends. (Trabajo Fin de Grado Inédito). Universidad de Sevilla, Sevilla.
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Format: PDF

URI: https://hdl.handle.net/11441/79487

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Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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