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TK1951: an anatomy of crisis communication

 

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Author: Sevin, Hasan Efe
Okutan, Emin
Coordinator/Director: Cossío Silva, Francisco José
Date: 2009
Published in: Administrando en entornos inciertos. XXIII Congreso Anual AEDEM (2009), p 1-8
ISBN/ISSN: 9788473566094
Document type: Presentation
Abstract: This study focuses on how Turkish Airlines (THY) managed its communication strategy after the unfortunate accident of TK 1951 on February 25, 2009 near Amsterdam Schiphol Airport. Evaluating the efforts in a framework, authors set out to discuss THY’s performance in four important areas classified in eight headings: coordination of the messages, acknowledging uncertainty and taking responsibility, reaching the stakeholders and making use of online media tools. Hopefully, the results of this research will help THY and other airline companies to improve and develop their immediate crisis response strategies.
Cite: Sevin, H.E. y Okutan, E. (2009). TK1951: an anatomy of crisis communication. En Administrando en entornos inciertos. XXIII Congreso Anual AEDEM (1-8), Sevilla: ESIC.
Size: 154.4Kb
Format: PDF

URI: https://hdl.handle.net/11441/77841

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