Repositorio de producción científica de la Universidad de Sevilla

Reputación online y uso de la web 2.0 en los hoteles de la ciudad de Córdoba (España)

 

Advanced Search
 
Opened Access Reputación online y uso de la web 2.0 en los hoteles de la ciudad de Córdoba (España)
Cites

Show item statistics
Icon
Export to
Título alternativo: Online reputation and Web 2.0 in the hotels of Cordoba (Spain)
Author: Cañero Morales, Pablo
Moral Cuadra, Salvador
Orgaz Agüera, Francisco
Date: 2015
Published in: International journal of world of tourism, 2 (3), 9-22.
Document type: Article
Abstract: Internet se ha convertido en un elemento fundamental para cualquier actividad económica, aunque requiere para ello una actualización constante debido a sus diversos cambios. Así, dentro del turismo, ha aparecido lo que se conoce como web 2.0, permit...
[See more]
Internet has become a key element in any economic activity, but to do so requires constant updating due to its various changes. Thus, within tourism, has appeared what is known as Web 2.0, allowing direct interaction between different companies,organizations and/or users, especially from social networks. In this sense, and in the tourism sector, hotels are the ones with the strongest position, because of their high interaction with internet. The purpose of this study is to analyze a series of factors related to the presence of the hotels in the city of Cordoba (Spain) in what is known as Web 2.0 (social networks, online reputation, reviews of tourist demand, etc.) and the extent of their online reputation. The methodology used for this research consisted in a review of similar written studies in other tourist destinations, and data collection in social media and website of TripAdvisor
Cite: Cañero Morales, P., Moral Cuadra, S. y Orgaz Agüera, F. (2015). Reputación online y uso de la web 2.0 en los hoteles de la ciudad de Córdoba (España). International journal of world of tourism, 2 (3), 9-22.
Size: 510.3Kb
Format: PDF

URI: https://hdl.handle.net/11441/77076

DOI: 10.12795/IJWT

See editor´s version

This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

This item appears in the following Collection(s)