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Artículo
The personal and professional brand in the economy of reputation
(Universidad de Sevilla, 2019)
Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do not show the professional profiles of their own managers as a valuable token in the communication of ...
Artículo
Effect of service brand equity on brand relationship of selected fast food in Nigeria
(Universidad de Sevilla, 2023)
Companies with a strong brand are less vulnerable to competitors’ marketing methods, resulting in higher profit margins, both economically and socially. In addition, there is the issue of long-term customer loyalty and ...