ListarIROCAMM: International Review of Communication and Marketing Mix por materia "Brand"
Mostrando ítems 1-4 de 4
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Artículo
Effect of service brand equity on brand relationship of selected fast food in Nigeria
(Universidad de Sevilla, 2023)Companies with a strong brand are less vulnerable to competitors’ marketing methods, resulting in higher profit margins, ...
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Narrativa transmedia en una marca de diecast: Expansión del discurso publicitario de Hot Wheels
(Universidad de Sevilla, 2022)El incremento en el uso de tecnología digital y plataformas en línea ha permitido que las marcas transformen su universo ...
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Online tourism brand management at a local scale in Valencian Community
(Universidad de Sevilla, 2019)The tourism sector is key in the Spanish economy. The competition among the variety of tourist destinations causes that ...
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The personal and professional brand in the economy of reputation
(Universidad de Sevilla, 2019)Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do ...