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Customer loyalty of fitness center: A model of creation and perception of value

 

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Author: García Fernández, Jerónimo
Cepeda Carrión, Gabriel
Vélez, L.
Department: Universidad de Sevilla. Departamento de Educación Física y Deporte
Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Date: 2010
Published in: The 18th Conference of the European Association for Sport Management. Bridging sport management across Europe (2010),
Document type: Presentation
Cite: García Fernández, J., Cepeda Carrión, G. y Vélez, L. (2010). Customer loyalty of fitness center: A model of creation and perception of value. En The 18th Conference of the European Association for Sport Management. Bridging sport management across Europe Praga, República Checa: European Association of Sports Management.
Size: 232.8Kb
Format: PDF

URI: http://hdl.handle.net/11441/59789

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