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Innovación en el periodismo emprendedor deportivo : modelo de negocio y narrativas

 

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Author: Manfredi Sánchez, Juan Luis
Rojas-Torrijos, José Luis
Herranz de la Casa, José María
Department: Universidad de Sevilla. Departamento de Periodismo II
Date: 2015
Published in: El profesional de la información, 24 (3), 265-273.
Document type: Article
Abstract: El periodismo emprendedor es el conjunto de iniciativas creadas desde 2008 por periodistas para afrontar la transformación del mercado periodístico español. La especialización en el deporte se ha convertido en uno de los ejes de crecimiento, copando...
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Entrepreneurial journalism is the set of projects created since 2008 by journalists to deal with the transformation of the Spanish media market. Specialization in sports stands out as one of the levers of growth, constituting around 17 per cent of the new media outlets. The degree of innovation in journalism production are analyzed through the measurement of two elements: their value proposition, in particular their business model, and the new ways of storytelling deployed in journalism. We identified and assessed 65 new media according to their degree of innovation. We concluded that new projects generating traditional genres (news, information services) are less innovative in the pursuit of business models. Conversely, the use of different genres (slow journalism) goes hand in hand with models not based only on advertising and sales. In conclusion, while there is little innovation in 41 projects of sports news, at least 8 initiatives with an innovative proposal stand out.
Cite: Manfredi Sánchez, J.L., Rojas Torrijos, J.L. y Herranz de la Casa, J.M. (2015). Innovación en el periodismo emprendedor deportivo : modelo de negocio y narrativas. El profesional de la información, 24 (3), 265-273.
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URI: http://hdl.handle.net/11441/56435

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