dc.creator | Martínez Torres, María del Rocío | es |
dc.creator | Toral, S. L. | es |
dc.creator | Palacios Florencio, Beatriz | es |
dc.creator | Barrero, Federico | es |
dc.date.accessioned | 2016-04-05T11:18:54Z | |
dc.date.available | 2016-04-05T11:18:54Z | |
dc.date.issued | 2011 | |
dc.identifier.issn | 1066-2243 | es |
dc.identifier.uri | http://hdl.handle.net/11441/39510 | |
dc.description.abstract | Purpose – Web sites are typically designed attending to a variety of criteria. However, web site
structure determines browsing behavior and way-finding results. The aim of this study is to identify
the main profiles of web sites’ organizational structure by modeling them as graphs and considering
several social network analysis features.
Design/methodology/approach – A case study based on 80 institutional Spanish universities’ web
sites has been used for this purpose. For each root domain, two different networks have been
considered: the first is the domain network, and the second is the page network. In both cases, several
indicators related to social network analysis have been evaluated to characterize the web site structure.
Factor analysis provides the statistical methodology to adequately extract the main web site profiles in
terms of their internal structure.
Findings – This paper allows the categorization of web site design styles and provides general
guidelines to assist designers to better identify areas for creating and improving institutional web
sites. The findings of this study offer practical implications to web site designers for creating and
maintaining an effective web presence, and for improving usability.
Research limitations/implications – The research is limited to 80 institutional Spanish
universities’ web sites. Other institutional university web sites from different countries can be
analyzed, and the conclusions could be compared or enlarged.
Originality/value – This paper highlights the importance of the internal web sites structure, and
their implications on usability and way-finding results. As a difference to previous research, the paper
is focused on the comparison of internal structure of institutional web sites, rather than analyzing the
web as a whole or the interrelations among web sites | es |
dc.description.sponsorship | Ministerio de Educación y Ciencia DPI2007- 60128 | es |
dc.description.sponsorship | Junta de Andalucía. Consejería de Innovación, Ciencia y Empresa P07-TIC-02621 | es |
dc.format | application/pdf | es |
dc.language.iso | eng | es |
dc.relation.ispartof | Internet Research, 21(2), 104-123 | es |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Web sites | es |
dc.subject | Web site design | es |
dc.subject | Inter-computer links | es |
dc.subject | Social networking | es |
dc.subject | Factor analysis | es |
dc.subject | Spain | es |
dc.title | Web site structure mining using social network analysis | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/submittedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Ingeniería Electrónica | es |
dc.relation.projectID | DPI2007- 60128 | es |
dc.relation.projectID | P07-TIC-02621 | es |
dc.relation.publisherversion | http://dx.doi.org/10.1108/10662241111123711 | |
dc.identifier.doi | 10.1108/10662241111123711 | es |
dc.identifier.idus | https://idus.us.es/xmlui/handle/11441/39510 | |
dc.contributor.funder | Ministerio de Educación y Ciencia (MEC). España | |
dc.contributor.funder | Junta de Andalucía | |