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An empirical study of the driving forces behind online communities

 

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Author: Toral, S. L.
Martínez Torres, María del Rocío
Barrero, Federico
Cortés Cobos, Francisco Javier
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Universidad de Sevilla. Departamento de Ingeniería Electrónica
Date: 2009
Published in: Internet Research, 19(4), 378-392
Document type: Article
Abstract: Purpose – A large variety of online communities have emerged during the last years as a result of the challenges faced by both the business and scientific worlds. This trend has also been promoted by the development of internet and new Web 2.0 tech...
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Size: 229.3Kb
Format: PDF

URI: http://hdl.handle.net/11441/31989

DOI: http://dx.doi.org/10.1108/10662240910981353

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This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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