The branded mind. What neuroscience really tell us about the puzzle of the brain and the brand, de Erik du Plessis; Philadelphia: Kogan Page, 2011 [Reseña]

dc.contributor	Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura	es
dc.creator	Hernández-Santaolalla, Víctor	es
dc.date.accessioned	2014-11-27T09:02:06Z
dc.date.available	2014-11-27T09:02:06Z
dc.date.issued	2011	es
dc.identifier.citation	Hernández-Santaolalla, V. (2011). The branded mind. What neuroscience really tell us about the puzzle of the brain and the brand, de Erik du Plessis; Philadelphia: Kogan Page, 2011 [Reseña]. Questiones publicitarias, 16, 152-155.	es
dc.identifier.other	http://www.maecei.es/pdf/n16/resenas/R4.The_Branded_Mind._What_neuroscience_really_tell_us_about_the_puzzle_of_the_brain_and_the_brand.pdf	es
dc.identifier.uri	http://hdl.handle.net/11441/13100
dc.language.iso	spa	spa
dc.relation.ispartof	Questiones publicitarias, 16, 152-155.	es
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.title	The branded mind. What neuroscience really tell us about the puzzle of the brain and the brand, de Erik du Plessis; Philadelphia: Kogan Page, 2011 [Reseña]	en
dc.type	info:eu-repo/semantics/article
dc.rights.accessRights	info:eu-repo/semantics/openAccess
dc.journaltitle	Questiones publicitarias	es
dc.publication.issue	16	es
dc.publication.initialPage	152	es
dc.publication.endPage	155	es
dc.identifier.idus	https://idus.us.es/xmlui/handle/11441/13100

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