Listar Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) por título
Mostrando ítems 1-20 de 836
-
Artículo
A business model adoption based on tourism innovation: Applying agratification theory to mobile applications
(2021)The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratifica-tion Theory model ...
-
Artículo
A comparison of the different versions of popular technology acceptance models: A non-linear perspective
(Emerald, 2015)Purpose – The purpose of this paper is to provide a complete and chronological view of the evolution of the main acceptance ...
-
Capítulo de Libro
A criação de empresas municipais como modelo de empreendorismo da administração local-um estudo empírico numa abordagem institucional
(Universidad de La Rioja, 2007)La Administración Local en Portugal conoció una nueva realidad desde 1997 con la posibilidad de creación de un sector ...
-
Artículo
A digital signal processing teaching methodology using concept-mapping techniques
(IEEE, 2005)The main goal of this study is to develop a scientific method for designing a teaching methodology used in a basic digital ...
-
Artículo
A formación e o empresario emprendedor
(Universidade de Santiago de Compostela, 1998) -
Artículo
A genetic search of patterns of behaviour in OSS communities
(2012)This paper proposes the identification of patterns of behaviour of open source software (OSS) communities using factor ...
-
Artículo
A imaxe de Arxentina
(Universidad de Santiago de Compostela, 1999)Na presente investigación mostrámo·los resultados dun macroestudio realizado en oito países diferentes. A utilídade da ...
-
Artículo
A influência do etnocentrismo no efeito made in Brasil validação de instrumento em três línguas
(2014)O objetivo deste estudo é oferecer um instrumento validado para as línguas portuguesa, espanhola e inglesa que mensure a ...
-
Artículo
A knowledge structures exploration on social network sites
(Emerald, 2017)Purpose – This paper aims to describe a method for combining perceived community support, relationship quality and the ...
-
Artículo
A learning methodology using Matlab/Simulink for undergraduate electrical engineering courses attending to learner satisfaction outcomes
(Kluwer Academic Publishers, 2007)Learner-centred approaches follow the prevailing tendency in modern University reforms which are primarily concerned about ...
-
Artículo
A machine learning approach for the identification of the deceptive reviews in the hospitality sector using unique attributes and sentiment orientation
(Elsevier, 2019-12)The popularity of online reviews is causing a huge impact on consumers’ purchase intentions for goods and services. However, ...
-
Artículo
A model proposal to determine a crowd-credit-scoring
(Centre of Sociological Research and University of Szczecin (Poland), 2018)Crowdlending is gaining importance as a financial option and is democratizing access to capital markets. However, the ...
-
Artículo
A naive Bayes strategy for classifying customer satisfaction: A study based on online reviews of hospitality services
(Elsevier, 2019)This research assesses whether terms related to guest experience can be used to identify ways to enhance hospitality ...
-
Artículo
A posteriori segmentation of elderly internet users: applying PLS-POS
(Emerald, 2020)Purpose–The purpose of this paper is to propose the study of the adoption and use of e-banking byadults over the age of ...
-
Artículo
A primer on the conditional mediation analysis in PLS-SEM
(Association for Computing Machinery, 2021)Conditional mediation (CoMe) analysis integrates mediation and moderation analyses to examine and test hypotheses about ...
-
Artículo
A procedure to design a structural and measurement model of intellectual capital: an exploratory study
(2006)An experiment was performed to understand the use of Intellectual Capital in a knowledge-based organization. A theoretical model ...
-
Artículo
A proposed model for measuring the brand equity in sports organizations
(Escuela Superior de Gestión Comercial y Marketing, ESIC, 2007)Today, the companies, usually, consider the presence of the intangible assets, specially the brand, in the strategic plans ...
-
Artículo
A quantitative study of the evolution of open source software communities
(World Academy of Science, Engineering and Technology, 2015)Typically, virtual communities exhibit the well-known phenomenon of participation inequality, which means that only ...
-
Artículo
A research and technology valuation model for decision analysis in the environmental and renewable energy sectors
(Pergamon-Elsevier Science, 2020)Annually, companies invest vast amounts of resources into research and development (R&D) in order to remain competitive ...
-
Artículo
A resource generator methodology for hotels
(Elsevier España, 2019)tHotel firms can enhance their performance by accessing external resources through their inter-personaland inter-organizational ...