- idUS
- Investigación
- Ciencias Sociales y Jurídicas
- Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
- Listar Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) por autor
Listar Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) por autor "Martelo-Landroguez, Silvia"
Mostrando ítems 1-20 de 20
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Artículo
Absorptive capacity and value in the banking industry: A multiple mediation model
Cepeda Carrión, Ignacio Francisco; Leal Millán, Antonio Genaro; Martelo-Landroguez, Silvia; Leal Rodríguez, Antonio Luis (Elsevier, 2016)Firms continually look new ways to get the best results. This study focuses on the relationship between absorptive capacity ...
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Artículo
Ampliación de un ciclo de mejora para conseguir una mayor implicación del alumnado
Martelo-Landroguez, Silvia (Universidad de Sevilla, 2018)Este trabajo trata de resumir la experiencia final de innovación docente dentro del marco de la Red de Formación e ...
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Artículo
An explanatory and predictive PLS-SEM approach to the relationship between organizational culture,organizational performance and customer loyalty: The case of health clubs
García Fernández, Jerónimo; Martelo-Landroguez, Silvia; Vélez Colón, Luisa; Cepeda-Carrión, Gabriel (Emerald, 2018)Purpose This study aims to analyze the impact and predictive capacity of organizational culture on both customer loyalty ...
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Tesis Doctoral
Análisis de la creación de valor. Un enfoque de capacidades
Martelo-Landroguez, Silvia (2012-02-07)El mundo de la empresa gira alrededor de la creación de valor, objetivo principal de cualquier estrategia empresarial. ...
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Artículo
Creando capacidades que aumenten el valor para el cliente
Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Academia Europea de Dirección y Economía de la Empresa, 2011)El objetivo de este artículo es contribuir a la literatura al identificar las posibles combinaciones entre tres capacidades ...
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Artículo
Creating dynamic capabilities to increase customer value
Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Emerald, 2011)Purpose – The purpose of this paper is to contribute to the strategic management literature by identifying possible ...
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Artículo
Critical processes of knowledge management: An approach toward the creation of customer value
Cepeda Carrión, Ignacio Francisco; Martelo-Landroguez, Silvia; Leal Rodríguez, Antonio Luis; Leal Millán, Antonio Genaro (Elsevier, 2017)The aim of this article is to contribute to the literature by identifying and analyzing possible combina- tions between ...
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Artículo
Developing an integrated vision of customer value
Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Emerald, 2013)Purpose – The aim of this paper is to contribute to the service management literature by identifying the possible relationship ...
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Capítulo de Libro
Gamificación a través de un Escape Room en las titulaciones de empresa
Martelo-Landroguez, Silvia; Miras Rodríguez, María del Mar (Dykinson, 2024) -
Artículo
How knowledge management processes can create and capture value for firms?
Martelo-Landroguez, Silvia; Cepeda-Carrión, Gabriel (Palgrave Macmillan, 2016)Knowledge has become the main competitive tool for firms. Just as knowledge is considered as the most important strategic ...
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Artículo
Knowledge management issues in the EFQM excellence model framework
Criado García-Legaz, Fernando; Calvo de Mora Schmidt, Arturo; Martelo-Landroguez, Silvia (Emerald, 2019)Purpose–The purpose of this paper is to identify knowledge as a key strategic resource within the EFQMexcellence model. ...
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Tesis Doctoral
Knowledge management processes and organizational learning and unlearning: three works on their relationship and influence on value and perfomance
Cepeda Carrión, Ignacio Francisco (2016-06-17) -
Artículo
Linking knowledge corridors to customer value through knowledge processes
Martelo-Landroguez, Silvia; Cegarra Navarro, Juan Gabriel (Emerald, 2014)Purpose – Spanish banks which took rescue packages are trying to find innovative ways to improve customer value. The main ...
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Artículo
Links between entrepreneurial culture, innovation, and performance: The moderating role of family firms
Leal Rodríguez, Antonio Luis; Albort-Morant, Gema; Martelo-Landroguez, Silvia (Springer, 2017)The relationships between corporate entrepreneurship, innovation and performance have been previously addressed by the ...
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Artículo
Managing knowledge to create customer service value
Martelo-Landroguez, Silvia; Martín Ruiz, David (Emerald, 2016)Purpose – The purpose of this paper is to contribute to the services management literature by identifying a sequence of ...
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Artículo
The cycle of customer value: a model integrating customer and firm perspectives
Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Vilnius Gediminas Technical University ; Taylor & Francis, 2015)The aim of this paper is to contribute to the strategic management literature by identifying a relationship between ...
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Artículo
The effect of absorptive capacity on green customer capital under an organizational unlearning context
Martelo-Landroguez, Silvia; Albort-Morant, Gema; Leal Rodríguez, Antonio Luis; Ribeiro Soriano, Belén (MDPI, 2018)Environmental management is becoming increasingly important within organizations and forms an essential part of their ...
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Artículo
The effect of organizational memory on organizational agility: Testing the role of counter-knowledge and knowledge application
Cegarra-Navarro, Juan Gabriel; Martelo-Landroguez, Silvia (Emerald, 2020)Purpose: Intellectual capital includes what employees know, and the agility to search and retrieve knowledge (organizational ...
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Artículo
The use of organizational capabilities to increase customer value
Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Elsevier, 2013)The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's ...
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Artículo
Uncontrolled counter-knowledge: its effects onknowledge management corridors
Martelo-Landroguez, Silvia; Cegarra Navarro, Juan-Gabriel; Cepeda-Carrión, Gabriel (Taylor & Francis, 2019)Disinformation and misconceptions based on unverified information (e.g., hoaxes, exaggera-tions, or gossip) is what is ...