ListarIROCAMM: International Review of Communication and Marketing Mix - 2020 - Vol. 3/1 por materia "Communication"
Mostrando ítems 1-3 de 3
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Artículo
The communication of social causes in times of Instagram. An analysis of its effect on society
(Universidad de Sevilla, 2020)Social networks are configured as a key tool in the marketing and communication policies of non-governmental organizations ...
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Artículo
The social network as an instrument for the dissemination of the patrimonial and tourist values of the Louvre Museum
(Universidad de Sevilla, 2020)The museums, wrapped in the digital space that currently exists, have found in the social network a useful and essential ...
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Artículo
Tipos de product placement: una visión teórica
(Universidad de Sevilla, 2020)La técnica publicitaria de product placement es una herramienta de comunicación comercial ligada al sector audiovisual ...