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Artículo
Gender roles in social network sites from generation Y
dc.creator | Rondán Cataluña, Francisco Javier | es |
dc.creator | Sanz Altamira, Borja | es |
dc.creator | Peral Peral, Begoña | es |
dc.date.accessioned | 2020-05-05T17:46:06Z | |
dc.date.available | 2020-05-05T17:46:06Z | |
dc.date.issued | 2017 | |
dc.identifier.citation | Rondán Cataluña, F.J., Sanz Altamira, B. y Peral Peral, B. (2017). Gender roles in social network sites from generation Y. Journal of Technology Management & Innovation, 12 (4) | |
dc.identifier.issn | 0718-2724 | es |
dc.identifier.uri | https://hdl.handle.net/11441/96174 | |
dc.description.abstract | One of the fundamental and most commonly used communication tools by the generation Y or Millennials are online social networks. The first objective of this study is to model the effects that exercise social participation, community integration and trust in community satisfac-tion, as an antecedent of routinization. Besides, we propose as a second objective checking if gender roles proposed to underlie the different beha-viors that develop social network users. An empirical study was carried out on a sample of 1,448 undergraduate students that are SNS users from Generation Y. First, we applied a structural equation modeling approach to test the proposed model. Second, we followed a methodology using a scale of masculinity and femininity to categorize the sample obtaining three groups: feminine, masculine, and androgynous. | es |
dc.format | application/pdf | es |
dc.format.extent | 9 p. | es |
dc.language.iso | eng | es |
dc.publisher | Universidad Alberto Hurtado. Facultad de Economía y Negocios | es |
dc.relation.ispartof | Journal of Technology Management & Innovation, 12 (4) | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Sex roles | es |
dc.subject | Masculinity | es |
dc.subject | Femininity | es |
dc.subject | Androgyny | es |
dc.subject | Social networking sites (SNS) | es |
dc.subject | Generation Y | es |
dc.title | Gender roles in social network sites from generation Y | es |
dc.type | info:eu-repo/semantics/article | es |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.relation.publisherversion | https://scielo.conicyt.cl/pdf/jotmi/v12n4/art01.pdf | es |
dc.journaltitle | Journal of Technology Management & Innovation | es |
dc.publication.volumen | 12 | es |
dc.publication.issue | 4 | es |
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