Buscar
Mostrando ítems 1-2 de 2
Artículo
The personal and professional brand in the economy of reputation
(Universidad de Sevilla, 2019)
Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do not show the professional profiles of their own managers as a valuable token in the communication of ...
Artículo
Online tourism brand management at a local scale in Valencian Community
(Universidad de Sevilla, 2019)
The tourism sector is key in the Spanish economy. The competition among the variety of tourist destinations causes that they have to differentiate themselves, they need to create a powerful image of their brand territory ...