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Artículo
Art at the point of sale : Its communicative potential and four different possibilities of application
(Universidad de Sevilla, 2019)
In this text, the potential of art for retail stores is explored. No matter what product or service the store is offering than the art can always be an effective tool for pursuing certain communication goals. Being one ...
Artículo
Communication and advertising in NGDOs: Present and future
(Universidad de Sevilla, 2019)
Non-Governmental Organizations for Development (NGDOs), as part of the Third Sector, coexist in society with large business conglomerates, trade unions, public entities, etc. that use communication to improve their bottom ...