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Iniesta-Alemán, Isabel (1)
SubjectAdvertising (1)
Brand (1)
Confianza (1)
Marca (1)
Marketing (1)
Networks (1)Publicidad (1)
Redes sociales (1)
Reputación (1)
Reputation (1)
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The personal and professional brand in the economy of reputation [Article]

Iniesta-Alemán, Isabel (Universidad de Sevilla, 2019)
Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do not show the professional profiles of their own managers as a valuable token in the communication of ...
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