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Mostrando ítems 1-10 de 10
Artículo
Art at the point of sale : Its communicative potential and four different possibilities of application
(Universidad de Sevilla, 2019)
In this text, the potential of art for retail stores is explored. No matter what product or service the store is offering than the art can always be an effective tool for pursuing certain communication goals. Being one ...
Artículo
The personal and professional brand in the economy of reputation
(Universidad de Sevilla, 2019)
Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do not show the professional profiles of their own managers as a valuable token in the communication of ...
Artículo
Exploratory factorial structure of Internet user reliability on the eve of federal elections
(Universidad de Sevilla, 2019)
Reliability emerges after the establishment of an agenda with issues focused on political corruption that, far from orienting a debate and public consensus, generate negative emotions that result in social hopelessness, ...
Artículo
Contemporary terrorism in Syria through political cartoons
(Universidad de Sevilla, 2019)
The development of terrorist groups have been an extremely important issue after the civil war in Syria. However, the image of Arab and Islamic society has been transformed into an evil vision. In contrast, the development ...
Artículo
Brand management from a cultural approach. Case study of consumer brands that operate in the Spanish market
(Universidad de Sevilla, 2019)
The relationship between brands and culture is not something new for brand managers. Starting from a situation of social tension characterized by the anxieties and the vital desires of a society, the management of brands ...
Artículo
False news and the work of information professionals in the coverage of events
(Universidad de Sevilla, 2019)
In this article we wanted to analyze the increase of false news or fake news and its relationship with the work of television journalists in the coverage of events. The realization of this study is justified since this ...
Artículo
How the digital age has changed the corporate communication world : the case of Digital Marketing in the Fashion Business
(Universidad de Sevilla, 2019)
Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in the Fashion Business. The use of digital communication on a daily is increasingly intense, which leads ...
Artículo
Communication and advertising in NGDOs: Present and future
(Universidad de Sevilla, 2019)
Non-Governmental Organizations for Development (NGDOs), as part of the Third Sector, coexist in society with large business conglomerates, trade unions, public entities, etc. that use communication to improve their bottom ...
Artículo
Online tourism brand management at a local scale in Valencian Community
(Universidad de Sevilla, 2019)
The tourism sector is key in the Spanish economy. The competition among the variety of tourist destinations causes that they have to differentiate themselves, they need to create a powerful image of their brand territory ...
Artículo
Are the spin doctors a figure of priority interest for public relations?
(Universidad de Sevilla, 2019)
This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the figure and role of the spin doctors, also known as communication political advisers, from the perspective ...