- idUS
- Editorial US
- Revistas US
- IROCAMM: International Review of Communication and Marketing Mix
- IROCAMM: International Review of Communication and Marketing Mix - 2019 - Vol. 2/1
- Listar IROCAMM: International Review of Communication and Marketing Mix - 2019 - Vol. 2/1 por autor
Listar IROCAMM: International Review of Communication and Marketing Mix - 2019 - Vol. 2/1 por autor "Miralles Guimerá, Yolanda"
Mostrando ítems 1-1 de 1
-
Artículo
Online tourism brand management at a local scale in Valencian Community
Miralles Guimerá, Yolanda; Fanjul Peyró, Carlos (Universidad de Sevilla, 2019)The tourism sector is key in the Spanish economy. The competition among the variety of tourist destinations causes that ...