Listar IROCAMM: International Review of Communication and Marketing Mix - 2019 - Vol. 2/1 por título
Mostrando ítems 6-10 de 10
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Artículo
Exploratory factorial structure of Internet user reliability on the eve of federal elections
(Universidad de Sevilla, 2019)Reliability emerges after the establishment of an agenda with issues focused on political corruption that, far from orienting ...
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Artículo
False news and the work of information professionals in the coverage of events
(Universidad de Sevilla, 2019)In this article we wanted to analyze the increase of false news or fake news and its relationship with the work of television ...
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How the digital age has changed the corporate communication world : the case of Digital Marketing in the Fashion Business
(Universidad de Sevilla, 2019)Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in ...
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Online tourism brand management at a local scale in Valencian Community
(Universidad de Sevilla, 2019)The tourism sector is key in the Spanish economy. The competition among the variety of tourist destinations causes that ...
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The personal and professional brand in the economy of reputation
(Universidad de Sevilla, 2019)Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do ...